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Case studies

Three scenes that show how I think.

Rather than listing achievements, let's read these as stories — the decision logic, the pitfalls, and the outcomes.

01 2023

Turning CDP from a Slide Deck into a Daily Tool

The group adopted Infobip CDP from scratch. I wasn't the PM, but I was the person who got 4 units on the same boat.

CDPInfobipCross-unit CollaborationTraining
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02 2025

Automating Content Operations with AI + n8n

hidol APP's content was fragmented and invisible to search engines. I proactively researched and prototyped an AI-driven automated content pipeline.

AIn8nSEOAppScriptPrototype
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03 2016

MapleStory 10th Anniversary: From Crisis to 10,000-Player Pilgrimage

When I took over, team morale was low and publisher relations were strained. One exhibition made an aging product visible again.

Event PlanningBrand MarketingTeam RebuildingGame Operations
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Operations × technical instinct × AI leverage.

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